About The Role

We are seeking a strategic, innovative, and customer obsessed Graphic Designer to elevate the end‑to‑end digital ecosystem for Lightspeed Voice. This role is responsible for owning our website experience, digital content visibility, user journeys, conversion optimization, and brand storytelling across all digital channels. The ideal candidate blends digital design, UX thinking, and content excellence. They understand how to translate data, user behavior, and brand messaging intocohesive digital experiences that drive engagement, demand generation, customer satisfaction, and employee satisfaction.

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Key Responsibilities

Digital Experience Strategy

Define and build the digital experience roadmap across web, customer portal, knowledge base, and digital touchpoints.

• Own the UX vision, ensuring seamless, intuitive, and brand aligned customer journeys.
• Partner with Product, Sales, and Support to align digital experience with the full customer lifecycle.

Content Strategy & Development

• Optimize overall content strategy including website, blog, video, product marketing content, knowledge resources, and email content.
• Establish the brand voice and messaging consistency across all digital channels.
• Oversee editorial calendars, content briefs, production, and optimization.

Website & Platform Optimization

• Manage website structure, navigation, user experience, and page performance.
• Improve conversion paths through A/B testing, CRO best practices, and behavioral analytics.
• Ensure digital content meets accessibility, SEO, and performance standards.

Analytics, Insights & Optimization

• Use analytics tools (Google Analytics, heatmapping, SEO tools, etc.) to track KPIs and make data-driven improvements.
• Develop dashboards and performance reporting for leadership.

Cross Functional Collaboration

• Work with Product Marketing on launch messaging, feature pages, and customer facing collateral.
• Partner with Product and Support to improve customer-facing content and onboarding experiences.
• Coordinate with Sales on digital assets that drive pipeline growth.

Content & Digital Asset Management

• Oversee internal and external content creation and content retention.
• Maintain brand governance, asset libraries, and style guides.

Stewardship

• Support marketing professionals in content, web, or digital marketing creation.
• Lead cross team digital initiatives and facilitate alignment across departments.
• Communicate positively and effectively to support all channels.

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Required Qualifications

• 3+ years in Digital Experience, Content Strategy, Digital Marketing, or UX focused roles.
• Demonstrated experience owning digital properties, content strategy and design, and UX improvements.
• Strong writing, editing, and communication skills.
• Hands on experience with CMS platforms (WordPress or similar), analytics tools, and marketing technologies.
• Understanding of SEO, UX/UI principles, digital accessibility, and conversion optimization.
• Ability to thrive in a fast-paced, high growth environment.
• Proficiency in Microsoft Excel, Outlook, and Word; comfort with paperless workflows.
• Team-oriented attitude with a willingness to learn.

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Preferred Qualifications

• Experience in SaaS, VoIP, IT, or cybersecurity industries.
• Familiarity with tools such as Google Analytics, Hotjar, SEO tools, Adobe or Figma.
• Basic understanding of HTML/CSS or the ability to work with developers